A two-year-long partnership between two Italian excellences within the mountain-bike sector, Bluegrass and FinalEnduro, will seal the most important and prestigious rounds of the Enduro World Series during both the 2016 and 2017 seasons: the Grand Finale

Finale Outdoor Resort is pleased to announce a two-year partnership with Bluegrass, that will give its support as Title Sponsor to the two coming editions of Finale’s Enduro World Series.
“Bluegrass FinalEnduro powered by Sram” is the full name of this highly anticipated event scheduled for the 1st and 2nd October 2016 at Finale Ligure. Also the 2017 edition has been announced and it will take place on the 30th September and 1st October 2017.

Riccardo Negro, FOR’s Vice-President, tells us: “Hosting major events such as the Enduro World Series is a great opportunity that allows us to shout out on a global scale our vision of what Mountain Biking means to us here in Finale. Our team’s mission is to give to all riders who come to ride our trails authentic emotions, beyond simple fun. In Bluegrass we have found an important partner who shares our goal; for this very reason we are delighted to have them on board for the upcoming adventures“.

Bluegrass’s sponsorship means much more than a simple title for the race. This Italian brand, born from MET’s vision of developing a product line specific for gravity disciplines, has pioneered the enduro scene by supporting the Bluegrass Enduro Tour series. Bluegrass is a very active partner that has already started to work in synergy with the territory of Finale; it has a number of projects in the pipeline and we will soon hear about them, especially in the coming weeks leading up to the race.

Achille Montanelli, Bluegrass’s marketing manager: “Finale offers a great variety of choices and specific events for the practice of mountain biking; thanks to them, riders can express themselves at the highest levels, both as racers and bike enthusiasts. The extraordinary context of Finale, thanks to the variety of its routes and to its location, in one of the best spots you can find along our coast, will give to Bluegrass the opportunity of showing the high level of specialization reached by our brand“.
It is just a matter of waiting for the announcement of the race course, scheduled for Monday 26 September, and it will soon be ‘go time’ for the fourth edition of the Enduro